In my broken slumber my mind kicked in with ‘there’s a promise outstanding. It’s coming back to me… Oh no! I forgot to create the copywriting for the event website!’
Really, this morning I should have simply got up at 4am when I was over heating. The autumn pre dawn sky couldn’t decide if it wanted to rain or allow the sun to break through, so they fought for dominion and humidity won, causing me to toss a little and moan a lot – on the inside.
As the war raged guilt threw a blanket over me that lasted until I fell into a restless slumber. I woke with a fresh resolution and sandy eyes, eating my breakfast I resolved to undertake the copywriting in less than 1 hour; 2 at the most. It won’t take more than that. Oh, really questioned my inner critic?
Lesson: Rest well. Get your job done in less time without the guilt.
Laptop and internet were good to go. Well the laptop was fully charged and so was my teacup. The content I needed from a third party hadn’t come through. No matter, I could craft something pretty easily. Wait, I hadn’t done this for a couple for months and well there’s always more than meets the eye, right? Right!
Lesson: Recognise when you really, really, need to delegate this to another volunteer member of your team and not do it yourself.
I copied a previous event post into my Notes section. Edited away. Hyperlinking as I went. oops, wait. That didn’t work properly. I know, I said to myself while tapping away at my dining table, let’s go straight onto the web and into the live event tab, paste my copywriting and edit as I go. Fabulous idea in theory.
Lesson: Save frequently. That is all. I did not. Rooky mistake.
When the dreaded ‘searching for wifi’ led to me being timed out from the website, all my creative writing went into the vor-text. You know, it’s that magical place where all that lost text seems to go when experienced bloggers and writers, forget the time-honoured requirement of saving their copywriting frequently while on WordPress.
Needless to say, today’s blog post is brought to you by the dedicated writer who needed more than a little moment…. and was soon after spotted sipping a lovely, therapeutic skinny latte at the nearby Coffee Club. Laptop open on the table, writing a way in notepad on her Mac Air before copying and pasting the content into the website.
Lesson: Do not despair when you make dumb mistakes. You can only do what you can do. in the end, the copy was more succinct, refined by caffeine and a good dose of humour.
Know, you’ll probably make a few more before your time here is done.
Now, where is that event link for PSA? Oh here it is! How beautiful is that copywriting? If only they knew the backstory!
It’s time for bed. 9 hours later!
Wait, that was a great idea for a blog!
Have you had a run in with technology, only to swallow your pride and acknowledge it was really you? What have been some of your clunker mistakes, large and small?
Click to read as a PDF >> “Save Me – Protect Your Blog and Website Copywriting”
ABOUT TARRAN DEANE AFAIM
Tarran is a Strategic & Operational Leadership Consultant, Executive Coach and Keynote Conference Speaker. Author of the upcoming book “The Alphabet Principle ~ Your A-Z Guide to Being a Compelling Leader”, Tarran is also Queensland President for Professional Speakers Australia and Board Member for Newlife Uniting Care Services. A Wife, Mum, Ducati rider and sought after speaker at conferences in the Asia Pacific, Tarran equips leaders and executives using her Signature 7 Leadership Framework™, to build connection and culture that drives business and organisational success.
Tarran and the team do short, sharp daily posts on one aspect of her Signature 7 Leadership Framework™. Check it out and join the conversation for your key interest areas:
- Sunday: Personal Leadership
- Monday: Toolbox Leadership
- Tuesday: Strategic Ledership
- Wednesday: Culture Leadership
- Thursday: Speaking Leadership
- Friday: Online Leadership
- Saturday: Family Leadership
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