Understanding Why Professional Speakers Charge Fees

“Can You Speak for Free? It’ll be Great Exposure.”

Don’t Have a Clear Understanding of Why Speakers Charge a Fee?

I wanted to help ease the awkwardness that can emerge when people on both sides, Speakers & prospective clients,  don’t have a clear understanding of why Speakers charge a fee. I’ve been there myself. As an employee I used to speak ‘for free’, as part of the many roles I’ve held throughout the past 25 years. All this with the blessing of my past employers. I never had to worry about my wage. I’d simply get paid at the end of the fortnight or month. Keynotes at conferences, seminar presentations, facilitating workshops, mentoring sector colleagues, well it was all part of the senior management position. Getting paid or the company being ‘reimbursed’ for sharing my expertise was never discussed.


But what happens when the Presenter OWNS the business?


Professional Speakers combine years of subject matter and personal life experience with acquired expertise around key knowledge bases, study and a unique communication style and personality!


Transitioning from Corporate Refugee to professional speaker meant I had a lot of reframing to do. I knew how much we paid trainers to come in and deliver programs, and the price we’d pay for staff to attend one-day workshops for example. It’s confronting to learn that there are experts out there who do this for a living.

With a bunch of great mentors, I began to see the extraordinary level of expertise involved and you might too, through the following article. Be sure at the end to leave your comments and share the love through your networks.


Professional Speaking Isn’t a Hobby

It’s a whole different ball game when you do this for a living! As a Professional Speaker we need to give ourselves permission to be valued for our intellectual property. We live and breathe increasing knowledge, statistics, world events, economic factors, case studies, marketing, online development and the list goes on. Professional speaking isn’t a hobby.


Speakers as InfoPreneurs, EntrePreneurs, Information Companies & Small Business Owners

Professional Speakers are in fact “InfoPreneurs”. Many Professional Speakers are members of National Bodies, working with professional Speaker Bureaus and Agencies to negotiate invitations, content, speaking fees and follow-up on their behalf.


Others run their professional speaking business as part of their own enterprise. These Speakers are entrepreneurs and small business owners. When you ask a speaker to speak for free it’s like:

(A) going into your local butcher and ordering the best cuts, letting them wrap it and handover it over you without paying. Seriously! Too much? Try this one then

(B)  it’s like asking your staff to come into the office and work for free AND often pay their own resources AND give you the IP they’ve developed over the years for FREE.

(C) asking that highly qualified individual to take leave without pay from their employer to come into your event or workplace, and share knowledge that their employer trusts them with to serve their own paying clients

(D) saying to your own clients who have paid you for a service, ‘that’s okay we don’t expect you to pay for our service; but we recognise that other business might’


It all kind of leaves a funny taste in the mouth doesn’t it?


Here’s a few things that you may wish to consider when negotiating with professional speakers to contribute to your conference, inhouse or public event:


Professional Speakers Know Every Business Is Running On a Budget

If you’re planning on hosting an event, always be encouraged that professional speakers understand you’re on a budget. We simply ask in return that you consider the nature of your event, the change you want to effect in your audience members lives, the nature of the topic you want covered, the proven communication skills a professional speaker can bring to your platform. You are buying a value package…..a transformation!


 The Buyers Mindset – What Are You Prepared to Pay for a Speakers Input

In complementary fashion, please also consider if you’re planning to ask for a fee reduction determine from your company value set, what you are willing to pay for that value package?


A huge thanks to my clients who have valued us by understanding that our fee embodies more than a transaction. We’re committed to transformation! Our clients become part of a diverse community where we delight in looking for ways to shower extra love and attention, insight and tools to help them flourish! Side comment – I have the most wonderful clients!


Here are some of the Frequently Asked Questions or Comments, Speaker’s Come Across:

[Note this list is growing through our recent social media invitation to professional speakers and the responses are being compiled. If you have more questions you would like us to list please email us at info@tarrandeane.com and we’ll be sure to invite responses from our Speaker network]



Q. “No one else is charging a fee. They want to align themselves with our brand or we’re doing this to raise money for charity. Can you speak for free?”

Tarran’s Response:

  • Are you charging a fee for people to attend?
  • Are you paying for tea and coffee, morning and afternoon tea, a meal?
  • Are you paying for the AV Team?
  • Do you have people on staff who are coordinating the event?


If you have answered ‘yes’ to any of these points, you are in fact ‘paying someone’. Many conference organisers are sincere in their bid to attract top communicators to their platforms, while at the same time, not fully aware that they’re asking a Professional Speaker to go without his or her payment for services rendered. It’s not really fair is it?


We also recognise though you might not be the final decision maker and negotiating can be unfamiliar to you. So, how do we help put everyone at ease to achieve a win for the event organiser, the audience and the presenter? We hope the following FAQs might equip each of us that little bit better so we can all be commercially savvy and values centred.


Let’s take a look:


Q. We don’t have a budget. Can you speak for free?

Tarran’s Response:

Reality: Sharing our expertise through speaking is our primary income source.

We’ve given careful thought to our pricing structure. 90% of speaking engagements are at full rates. We must always cover costs, particularly travel, transfers, handouts, marketing, administration and a minimum fee for Tarran as a Speaker. We have a Board of Directors and we are accountable to them.

Other factors:

1. Let’s first talk about you and your business. Are we a good fit before we go any further?

2. Let’s talk about your audience. Are you charging a fee? What is your aim for the event?

3. Is there an opportunity for some kind of contra-arrangement, strategic alliance or joint venture? Is there a guaranteed opportunity to work together in a paid capacity beyond the event? Will you promote the speaker to your database, provide opportunity for pre or post event mingling or discuss some form of mutually beneficial ‘contra’ arrangement e.g. In the past photographers, venue organisers, networking groups and large conference hosts and I have shared our collective wisdom for the benefit of both of our respective target market and professional growth but always respecting the other persons decision to defer to standard fees

4. What is the topic you’re wanting to cover as you be able to access different budget allocations for the presentation costs e.g. part technology (for my Toolbox Leadership component and HR for Culture Leadership)

5. Filming the event? Can you provide the Speaker with the Raw footage ON THE DAY as a thank you gift for their express purpose

In every instance, it’s vital we gain a clear understanding of what’s involved before we let finances impact on the discussion.



Q. We’re a non-profit and don’t have much money. Can you speak for free?

Tarran’s Response:

I love working with NGO’s and NFP’s. In fact, I worked in the sector for almost 10 years in a strategic and operational management capacity. Working alongside organisations that are passionately committed to their cause is very admirable! I’m delighted by the number of flourishing NGOs & NFPs that understand that to be not for profit, one must be ‘not for loss’.

In short, no. I understand the sector is not for profit, and yet it also needs to be ‘not for loss’. Sound financial management and best practice HR encourages all employers to provide learning and development for their team.

Investing in the growth of your People, Practice and Processes yields a positive return. Funding that investment can be drawn from non-traditional funding pools such as:

  • Marketing (developing their communication & PR skills),
  • OHS (strengthening teams, creating more collaborative cultures and reducing risk exposure to breaches of the OHS legislation),
  • IT (developing your online leadership presence through the development of appropriate automated systems, including social media scheduling tools etc)  depending on which of our  Leadership Suite of Topics you’re seeking!


Q. How much do you charge and what is your payment method?

Tarran’s Response:

Our fees are reviewed quarterly. Quotes are valid for 30 days. Payment terms are per your individual quote. International Speaking quotes are customised.

All proposals exclude travel, transfers, meals and accommodation and should be considered when budgeting for your event.


Q. Why is your fee this amount $xxxx? You’re speaking less than an hour…

Tarran’s Response:

On top of the ACTUAL time a speaker is on the platform, every Speaker typically allocates a minimum of 30 – 40 hours preparation, research, administration, accounting, crafting the story, designing the presentation, tailored responses to research results, pre-event social media marketing, practice of the presentation before the day of delivery, so that it is rehearsed but beautifully natural and ‘spontaneous’, engagement and follow up strategies per individual speaking engagements.

These factors are also inherent for Facilitators and MCs who often have to be across the full program to guide the conversation, provide introductions and summaries. MCs and Facilitators are at times the linchpins to the success of event.

Additionally, our travel, pre and post networking components are all designed to enhance the desired outcomes for the event organiser.

It’s never just a 50 minute speaking engagement or a half day workshop! Most professional speakers care SO much about the organiser, the audience, the outcomes, their topic of expertise and own brand reputation, that we invest a lot of ourselves in YOUR success!


Q. I know you said that on this occasion you’ll speak for free, but please we insist on paying you and valuing your time and expertise

Tarran’s Response:

Oh, this has got to be one of the sweetest compliments an event organiser can give a Speaker. When hearts and values align… when grace has been extended, the integrity of the organiser is still to ‘honour’ the speaker by making a financial gift or ‘token’ of their appreciation. They understand the principles of sowing and reaping.

Learning to receive graciously as the speaker and accept the nominal figure also honours the ‘giver’! It’s then up to the speaker to determine if their own  financial obligations give them the room to ‘pay it forward’


Q. Can we have your powerpoint presentation in advance, like 1 -3 days?

Tarran’s Response:

I need to understand the framework around such a request first as the IP that is shared is unique to me. Most speakers guard the presentation content for maximum impact until the morning of the event.

Unless I’ve worked with a company before or it’s a very large conference (e.g. more than 1,000 people, with a guest list of many speakers and the audiovisual team need it) my preferred electronic delivery of the presentation, using ‘DROPBOX’ or similar, is no sooner than 24 hours before.

With multiple clients and sometimes back to back conferences, I like to make sure my content carries references to emerging news items, trends or case studies. In some instances, I could be on a plane tweaking the final keynote presentation as much as 2 hours before the event. I prefer to email a copy to the host the day before but have the freedom give an updated version on arrival to the event if necessary. It doesn’t happen often but occasionally world events, local issues add that little piece of magic to the presentation


Q. Can our audience members receive a copy of your full powerpoint?

Tarran’s Response:

Generally speaking… no.

Alternatively I often like to do a special landing page within my website where I have some control about how my IP is accessed. I have been known to give conference attendees a special password where they can access the presentation or a special offer following the event for a limited timeframe.

This approach has highlighted the conference attendees who are serious about implementing their learnings and taking accountable actions.

It’s another way professional speakers continue to add value beyond the platform.


Q. Will you include giveaways in your Speaking Presentation

Tarran’s Response:

Like many Speakers my presentation is ‘the tip of the iceberg!’ Complete to the brief and valuing adding, there’s still greater opportunity for audience growth when participants have access to additional resources following the event!

The toughest decision a speaker may have is deciding on what gets left out of a presentation – it’s easier to speak for 10 hours than it is for 1hour!

Therefore to ensure that participants in the audience can expand their knowledge, you’ll find we offer more information, resources for growth, and engagement strategies to help them flourish in their professional and personal lives. Some of these maybe give aways, saleable resources like learning materials, or tailored opportunities with time-limited access.

It is common practice to provide the speaker with a resource table near the entrance to the room for traffic flow or even an exhibition table if they’re there for the whole event – it creates a great atmosphere for book signings! Generally the table will be a linen covered trestle, so unsightly boxes may be hidden underneath.


Q. We know you’re coming to our city in xx month. Can you stay an extra night and we’ll cover the cost of transfers to the airport plus your speaking fee

Tarran’s Response:

As a Speaker you’ve got to be very clear on who your target market is and what your not negotiables are. Staying that extra day could mean you don’t get to speak at that full paying event in another city, dramatically impacting your cashflow. Alternatively, staying that extra day could be an unexpected bonus, putting you in front of a group of individuals that you’d simply love to do business with!

My thoughts: always ask a speaker if this is ‘doable’ and be realistic and gracious if they can’t.


Q. What if we cross-promoted you during the event and provided you with an opportunity to share your resources with our audience at the end of your topic?

Tarran’s Response:

Cross promotion and a link back to the speaker’s website is a minimum expectation, so too is the opportunity for the Speaker to provide learning resources and / or additional programs for audience members PROVIDED there is no conflict between what the Speaker sells and what the event organiser sells…. If in doubt, simply ask…


Q. Can we record your session and send it out to our network and charge a fee, even though we’re not paying you, the Speaker?”

Tarran’s Response:

As part of my Speaking Engagement Contract, the audiovisual rights of my presentation belong to Corporate Cinderella. These rights may be shared only through the express written permission from Corporate Cinderella and stated on the Booking Proposal PRIOR to the event.

Interestingly, I was recently speaking with a videographer who is called into conferences to film events. He’s been caught out on occasion when an event organiser has not thought to obtain permission from the Speaker to be filmed. This leaves the Videographer and the speaker in really horrible positions. Both would like to serve, but the content of what is shared is again the IP of the Speaker.

Permission must be gained for any type of recording.

If permission is granted, it is professional courtesy to ensure the speaker receives both the professionally edited and raw footage versions of the recording on the DAY, with FREE reign to use it for his or her promotional purposes. Professional etiquette suggests that co-branding of the audiovisual material, based on permissions, is well thought of.


Q. Thank you gifts for the Speaker…. is it okay to give wine or books? What other ideas do you have as thank you gifts?

Tarran’s Response:

This depends on how well you know the speaker really. Here’s some considerations:


* Are they travelling by train or plane – bottles of wine are a nightmare for packing

* Do you know their lifestyle choices – they may not actually drink wine, whether it’s lifestyle or religious beliefs

My personal preference, while I like the occasional glass of red, I’d prefer NOT to receive it as a payment for my work.



* Is it a book I mentioned in passing? If so, I’d be bound to love it! 🙂

With all grace, I’d rather you equipped yourself with further growth opportunities by purchasing my resources than give me something big and heavy to carry back on the plane or train! It’s another way you can also encourage your guests to “take me home with them”


Other Present or Thankyou Gift Ideas: it’s always best to think of the context and the ‘who’. what do they do, why are they speaking, who are they?

  • Vouchers for online sports store.
  • Restaurant Dinner Vouchers
  • Letters of Thanks
  • 5 Video Testimonials
  • 10 x single word impressions of the Speakers content, connection or ability
  • An iTunes Card
  • Year Long Membership to a particular hotel chain
  • Complimentary inHouse Massage | Nail Bar
  • Gift Basket delivered to their office within 72 hours
    A Special Gift I Received: Courtesy of the Malaysian Institute of Accountants I receive a thank you Speaker Present on arrival to the conference. A gift pack with a Coupon for the Expo downstairs, to have a tailored, monogrammed shirt made up for me while I was onsite at a 3 day conference. Wow. That was very cool.




Until I became a professional speaker I didn’t understand what it all involved.

For more than 20 years I’d speak at different conferences, financially underpinned by the safety net of my employers salary.

InfoPreneurs, Professional Speakers, we’re in the business of speaking. We employ staff, host numerous events and programs ourselves, in many instances. We carry insurances and risks. We’re researchers, analysts, futurists and more.

So next time you’re considering a Speaker for your event may I invite you to honour them and the expertise they bring to your event?

And in the words of an anonymous speaker…..

“Don’t clap – throw money!”



So what do you think of these FAQ’s “Understanding Speaker Fees?” We’d love to hear your thoughts, experiences and suggestions. Connect with us on social media @tarrandeane @corporatecinderella
by Tarran Deane, Corporate Cinderella. Tarran is a Professional Speaker, Author, Consultant & Executive Coach. Tarran’s passion is helping leaders lead with a clear understanding of what they stand for! If you’d like Tarran to speak at your upcoming event, contact us today: +61 (0)417 654305



Technology for Leaders

What Happens When Some of Australia’s Certified Speaking Professionals and Top Earners Come Together and Tarran Deane Shares on Technology for Leaders?

Ah-haa moments everywhere! Comments from people like, “I follow you on social media and I love what you post. Now I see behind the scenes and how you’re doing it and I’m both blown away and encouraged! I can do that!”

You and your executives, leadership team and conference delegates can too.

Some of the Memories from the CSP Platform Professionals Summit, Sydney Australia.

Tarran Deane Shares on Technology for Leaders | Speakers | Managers | Executives using the iPhone for Greater Influence, Impact and Outcomes. Book Tarran Deane Speaker by emailing our office info[at]tarrandeane.com

Tarran Deane was asked to present to Australia’s leading Speakers in Sydney on Socialising their IP, through leveraging technology and being the leaders in their field. Your Leadership can extend its’ influence when you develop a framework for your business and use it daily for routine, results and fun! – Tarran Deane

Creating real time examples with people in the room to demonstrate technology leadership, iPhone productivity and iphone efficiency for c-suite leaders and executives by Speaker Tarran Deane

Creating real time examples with people in the room to demonstrate technology leadership, iPhone productivity and iPhone efficiency for c-suite leaders and executives by Speaker Tarran Deane


Showcasing talent, communicating with your team, leveraging technology in real time with productivity hacks to extend your brand position, and demonstrate intentional leadership that bridges internal silos, creates a buzz and mobilises the troops is easy when you’ve got the right tools as shown by Tarran Deane, and Karen Jacobsen The GPS Girl and Voice of Siri.



Sometimes you've just got to spell it out and hit the shift key, if you want to be better and you want to confidently know you can rely on your team to have your back and deliver on promises. Pre-Order https://www.tarrandeane.com/alphabet/

Sometimes you’ve just got to spell it out and hit the shift key, if you want to be better and you want to confidently know you can rely on your team to have your back and deliver on promises. Available for pre-order and delivery at some point in the near future, in between speaking gigs, coaching, parenting and doing life. 35,000 words and still hitting the keys just for you! Pre-Order your copy here. 

Tarran Deane AFAIM CEO Corporate Cinderella Leadership Development Company, is a Keynote Leadership Speaker, Executive Coach, Change Consultant and Author. As Tedx Melbourne Convenor Jon Yeo recently said, “You want someone to do something remarkable? Get Tarran Deane”

Need to hit the “Shift” key at work? Feel like you’ve got to spell some things out? Pre-Order Tarran Deane’s new Book “The Alphabet Guide ~ Your A-Z Guide to Being a Compelling LeaderOrder your pre-release copy here!

Want Tarran to Speak at Your Event in 2017, 2018, 2019 and 2020?

Hire Tarran Deane on eSpeakers Marketplace



[VIDEO] What’s in a Speaker Kit and Other Interesting Questions

What’s a Speaker Kit?

Queensland Business Group’s Phil McGregor Interviews Tarran Deane Leadership Keynote Speaker & 2016, 2015 President QLDNT Professional Speakers Australia

If you’re a Meeting Planner or Professional Conference Organiser (PCO), you’ll already have a handle on this and know quite clearly what you need to see to pitch a Speaker to a client.

But what if you’re the inHouse personal assistant of a Government Department tasked with going out into cyberspace to ‘find me a speaker’ or on the flip-side, the guy with the great message who wants to add professional speaking as a revenue line item?

There may be a few things you’d like some more information on.

Professional Speakers are running a business and have a lot to do before they go anywhere near a stage, much of which is marketing and promotion. The peak body that many align with here in Oz is “Professional Speakers Australia“, a non profit company limited by guarantee. Speakers who have attained accreditation with PSA will:

  1. have passed a criteria assessment
  2. have an online presence
  3. have visuals – photos and video testimonials on a youtube channel
  4. have a commitment to creating maximum ease throughout the enquiry and decision-making phase
  5. and delivering a fantastic presentation for the conference organiser

Pre-event phase:

Online directories, marketing packages and Speaker Kits usually in PDF format are easily accessible by the PCO.

The Speaker Kit generally includes:

  • Website Screenshots – with separate SPEAKER menu tab, regularly updated, contemporary, SEOd, keyword rich. you can add a submenu “meeting planner”
  • Topics: Keynotes | Breakouts | Workshops
  • BIO of 150 words
  • 3-5 images – head and neck, half body, signature shot
  • social proof – testimonials and reviews; hardcopy or video
  • in the media – press clippings
  • companies you’ve worked – logos
  • VIDEO footage of you presenting
  • contact or enquiry form with a “call now” phone number
  • blog and social media hyperlinks

Speaker Tip: Recommended Track the downloads or activity on your website page for statistical purposes. Your web guru can help you out with that. You may wish to include an “opt-in” feature to nurture enquiries and better serve your customer

Meeting Planner Tip: Ask your Speaker for their >

Relationship agreements for the engagement

AV Audio Visual Checklist confirming technology, microphones and stage requirements at the event

Promotional Images

I recommend accessing Professional Speakers Australia -PSA “Find a Speaker” Directory, if you’re looking for a particular subject matter expert. All ACCREDITED PSA Certified Speaking Professionals and Members, like myself commit to supporting the 8 Core Values of PSA and the governing Code of Ethics.

That right there,provides peace of mind to many event organisers when making their initial enquiries. The rest is down to mutual fit.

Speaker Tip: Many Speakers have dedicated software and checklists to streamline the whole event process and their part in it for PCOs and Meetings Planners. If you’re starting out as a Speaker make a point of finding a good CRM that enables you to stay in touch. Many options are available e.g. Chrome extensions for google including Streak; Mailchimp, right htroguh to the high monthly subscriptions like Infusionsoft, ConvertKit and Ontraport.

All of this provides infrastructure for your business.

At every touchpoint, leave them something to remember you and invite change.

We’re in the transformation business.


If you’d like a copy of Tarran Deane’s Speaker Kit visit www.tarrandeane.com/speaking or call us to request one today +61 (0)417 654305

SpeakerMagazine Interviews Tarran Deane Keynote Leadership Speaker, Author, Executive Coach & Corporate Cinderella

speaker-magazine -marquesa-pettway-interviews-tarran-deane-ceo-corporate-cinderella-psa-director-on-one-of-her-big-moves

Speaker Magazine Author Marquesa Pettway New York City interviews Tarran Deane, Australian Keynote Speaker for the upcoming December 2016 edition


It’s the Saturday morning of the AFL Grand Final here in Australia, and a Friday evening in New York City. My husband gone motorbike riding and I’m here with this gal filming our interview for the December Edition of Speaker Magazine.

Just like players on the sporting field, entrepreneurs, who happen to be professional speakers, need to know when to make their move. We need to know what plays will give us the greatest returns, which players are on our side, which voices to listen to, how to engage the crowd without getting caught up in everyone’s opinions and simply play your best game.

In our interview Marquesa Pettway of SpeakerTalk and Speaker Magazine Author asks me what was one BIG move that shifted my business. In the interview, I:

  • debunk the myths about Speaker Show Reels
  • the importance of understanding right message, right method, right time
  • gaining ROIs on your finances, time, and physical energy
  • how vital it is to be surrounded by people that catch your vision and help draw out your message
  • and importantly to embrace a new sense of boldness and the power of ‘yes’ and ‘no’

If you’re an event professional or a member of a professional speaking body around the world, like Professional Speakers Australia, or National Speakers Association of America and other GSF member countries, do whatever you can to get your hands on the December 2016 edition of Speaker Magazine when it goes to print and follow #SpeakerMagazine on your favourite social media channel.

As the recording becomes available in December 2016, we’ll be sure to provide you with a link right here, so check back in. Set your calendar alerts!

Consider sharing this article with 
#Leadership #Executives #Eventprofs #MeetingPlanners #eventplanners


Tarran Deane is a professional Keynote Conference Leadership Speaker. Helping Leaders Lead through her Signature 7 Leadership Framework, this CEO and Founder of Corporate Cinderella is one of Australia’s most influential women Leadership Speakers. Visit www.tarrandeane.com to enquire about Tarran speaking at your upcoming event.

Got Yourself a Little Stage Fright or Performance Anxiety?

Got a little stagefright? They say public speaking is right up there in the top 10 stressors. It’s normal for even the most experienced Speaker to have that little twinge of performance anxiety.

You know what I’m talking about, right? The old adrenalin rush before you speak…In my 20’s I could feeeel the colour blush up my neck, to my cheeks and into my ears. I am so grateful for every opportunity to refine my skill and increase my ease with presenting public. Executive and c-suite roles provide great opportunities to showcase the achievements of your team or business to a wider audience.


I’m seeing more and more Leaders finding their voices and stepping into the spotlight and that’s a good thing!

Businesses are seeking recognition as disruptors and shakers of the status quo. If you have someone in house, brilliant who can coach your team to enhances their communication skills to this public persona and brand ambassador standard, hold onto them. Your firm is the exception.
What if you see a gap, you have an upcoming speaking opportunity – sitting on a panel, presenting a paper, or offering main stage speech?
Want Three Quick Things to Help You Overcome Performance Anxiety?


  1. know your stuff
  2. hone your craft,
  3. serve them well – pre, mid and post event


Here Are My Insider Secrets for the First 2 Hours Before I Go On Stage to Speak or MC:


who’s the client? why them? why you? why not you? what do you know? who are you representing when you stand up on stage? what are the stakes? Settle this ~ are you the best person for this role? are you putting the time in to know who’s in the room and nurture the audience before you even get up on stage? Few things for you to think about, right?


Before I go anywhere near the stage I know I’ve prepared. I am a subject matter expert who is skilled, competent and My content answer the Brief and delivers additional value.


I’m upholding the values of my own organisations and the code of ethics of our Peak Body, Professional Speakers Australia.


I’m physically feeling energetic and vibrant. I’m bringing the best version of me


En Route to the venue I practice vocal warm ups. I went to singing lessons with this firebrand of a teacher, all 5 foot 2 of her and gee could she belt out the ballads! Marissa taught me the ‘Ba-Si-Noor-or-rah-haaaaa’. I sing. A lot – and not always well but it makes me laugh and lifts my spirit.


If, on the random occasion a headache threatens, I’m onto it fast. I drink plenty of water 24 hours before and in the hours after my presentation – not during unless I really need it, because I don’t want to be running to the restroom with a radio mic battery pack on my belt.


My AV requirements were emailed through weeks before, with my preferred microphone listed, the details of media images, presentation formats and versions. With corporate presentations, keynotes, breakouts, panels and MC work contributing to 35% of our revenue year to date, we make sure the numbers are done, agreements signed and financial terms are signed off well in advance, so we can focus on the upcoming delivery.


  • Need an AV Checklist? I’ll send you mine for inspiration. Email us here:office@corporatecinderella.com.au subject line: “AV Checklist Template Please” and we’ll send you mine for inspiration.

On the day, professional speakers are being remunerated to expertly deliver, present and facilitate. We’re not there to practice on you. We’ve been honing our craft for years before we even undertook paid engagements. This is what we do for a living. if you’ve recently spoken at your brothers wedding or a networking event, it doesn’t mean you’re ready for the main stage. There’s a lot more to do!


Here’s one of my tactics for overcoming stage fright:


I arrive with more than enough time to meet the Audio Visual Team and through sound checks. We troubleshoot dead spots in the room, looking for issues that can draw attention away from the flow of the event or cause discomfort to participants, VIPs and venue staff. I check for emerging issues with the host and PCO. I mingle with the audience, check the details and run sheet. I breathe.


Remember this fun. It’s Show Time!



As much as it’s about you, it’s actually nothing to do with you. You’re a conduit for information. Sharing key learnings, research, breaking down information into bit size chunks, in fun, informative ways. You may leverage personal stories that entice the different learnings styles, seal your authority as a goto company or individual


Where possible provide opportunity for people to continue growing and by “taking you home”. Make available resource and marketing collateral that cements your content and leave a footprint.


Engage the Audience. Embed the Learning. Extol the Host


That’s a Wrap!

Got a Little Performance Anxiety? Speaking Leadership with www.TarranDeane.com


Those three things you must remember: Prepare, Hone Your Craft and Serve Others!




Tarran is a Strategic & Operational Leadership Consultant, Executive Coach and Keynote Conference Speaker. Author of the upcoming book “The Alphabet Principle ~ Your A-Z Guide to Being a Compelling Leader”, Tarran is also Queensland President for Professional Speakers Australia and Board Member for Newlife Uniting Care Services. A Wife, Mum, Ducati rider and sought after speaker at conferences in the Asia Pacific, Tarran equips leaders and executives using her Signature 7 Leadership Framework, to build connection and culture that drives business and organisational success.

Tarran and the team do short, sharp daily posts on one aspect of her Signature 7 Leadership Framework™. Check it out and join the conversation for your key interest areas:

  1. Sunday: Personal Leadership
  2. Monday: Toolbox Leadership
  3. Tuesday: Strategic Ledership
  4. Wednesday: Culture Leadership
  5. Thursday: Speaking Leadership inc coaching on these elements
  6. Friday: Online Leadership
  7. Saturday: Family Leadership

During May, Tarran’s taken up the challenge of #30blogsin30days. Click to share the posts, like and comment on your favourite social media channel @tarrandeane

Contact us today: Call +61 (0) 417 654305

Email: ceo@tarrandeane.com | office@corporatecinderella.com.au