Course – Marketing Basics

Course – Marketing Basics Workshop | Seminar | Training Course

Course Duration 1 Day

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

 

Course Objectives | Marketing Basics Course

At the end of the course participants will be able to:

• Define your market.
• Know the different types of marketing and ways to use them.
• Learn effective ways of communicating with the customer.
• Know how to set marketing goals and strategies.
• Recognise common marketing mistakes and know how to avoid them.

 

Course Outline | Marketing Basics

Module #01 Getting Started

Module #02 What is Marketing?

• What is a Market?
• Marketing is Not Selling
• Understanding Customer Needs
• Defining Your Product Service

Module #03 Common Marketing Types (I)

• Direct Marketing
• Active Marketing
• Incoming Marketing
• Outgoing Marketing

Module #04 Common Marketing Types (II)

• Guerrilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing

Module #05 The Marketing Mix

• Product
• Price
• Promotion
• Place

Module #06 Communicating the Right Way

• The Marketing Pitch
• Sell Value, Not the Price
• Fun and Entertaining is Powerful
• Choosing the Right Media

Module #07 Customer Communications

• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Questions Honestly

Module #08 Marketing Goals

• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Inform and Educate

Module #09 The Marketing Funnel

• Awareness
• Interest
• Desire
• Action

Module #10 Marketing Mistakes (I)

• Not Taking Social Media Seriously
• Not Having a USP
• Cross Cultural and International Translations

Module #11 Marketing Mistakes (II)

• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers

Module #12 Wrapping Up

• Summary
• Your Next Steps

^ courtesy reminder the number of modules that can be covered in a 1/2 program is limited. We’ll work with you to select the most relevant modules for a 1/2 day program in response to the client’s priorities for the participant

Method of Delivery: Marketing Basics Course

All professional development relating to this course content is delivered by Tarran Deane Education and her team of subject-matter experts, trainers, consultants, executive coaches and professional speakers and may occur as: 

• Public Seminar – Full or Part Course
• eCourse | Virtual Learning | Webinar
• Onsite Face to Face as a Full Day or 1/2 Day Course at your place of business
• Roadshow or Showcase
• Conference or Convention Breakout | Workshop by Tarran Deane
• Conference or Keynote | High level introduction to topic only by Tarran Deane

Please confirm your preferred method at the time of enquiry, prior to booking.

 

Location of Delivery: Gold Coast | Brisbane | Sydney | Melbourne | Auckland and on Request

Ask us about presenting this professional development on location at your venue, an upcoming conference, or enquire about our online self-paced learning options for you, your participants and staff.

This program may also be delivered by us in public and private seminars, tele-seminars, webinars and eCourse formats

 

Who is This Training For:

Executives, Entrepreneurs, Experts, Established Teams, Sales Teams, Emerging Leaders, Graduates, Students

Mergers and acquisitions, significant change, shift in strategic direction, return to work, graduates, government initiatives, volunteers

 

How to Book Your Training Day | Course Name – Marketing Basics Course

As a starting point we typically allocate Tuesdays on a weekly basis for the running of our full or 1/2 day training and professional development workshops. To confirm our availability to work with you and your team on Tuesdays or at other times, be sure to contact Tarran, Karen, or Charlotte via email or call the number below:

 

 

Contact Details: Course

Email: info@tarrandeane.com

Phone: +61 417 654305

or Scroll down to CLICK on the green “Book a 30 Minute Discovery” button below to schedule a call!

 

 

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